How KdG measured student services and satisfaction by mapping their student journey
The student journey, international programmes
University of Applied Sciences and Arts
Journey steps covered
Student inputs provided
KdG University of Applied Sciences and Arts has been running a large 3 year project to improve student services and satisfaction for all international programmes at the institution.
In the final year of the project, StudentPulse has been used to track whether efforts have yielded the desired results, and to identify gaps and opportunities to tackle in the future.
The main challenge for KdG was to track whether the 3 year project had yielded the desired results as well as identifying gaps and opportunities to tackle in the future. Specifically the following challenges were identified:
To understand students' experience with KdG and the international programmes, the educational timeline and most important focus areas were identified together with KdG's departments of International Marketing & Recruitment and International Student Services.
An integrated approach to increase student survey engagement
Based on an educational timeline the most important points of contact with students were highlighted together with the communication tool used in each touch point. By using these existing points of contacts, students were reached out to in a natural way and at the right time, increasing students' likelihood to engage in surveys.
To cover the whole student journey five micro surveys were scheduled from August to January:
Two weeks before the students started, they were asked about their pre-boarding experience and expectations of the institution and programme.
After the first three days, students were asked about their experience with the intro days, their expectations for the first month and their confidence.
After 8 weeks of studying, students were asked about their experience with socialising, student services, teaching and whether their expectations had been met.
After 14 weeks, changes over time were uncovered. Highlighting expectations (not) matched and general engagement and confidence.
After the semester, students were asked to look back at their experience, suggesting their improvements and giving their inputs in the context of future student recruitment.
KdG got an in-depth understanding of the differences between local and international students' experience by having it all mapped out and explained in detail in each step.
Engagement & Confidence
Throughout the semester, KdG got ongoing data and understanding of student engagement and their confidence, making it possible to act up on potential issues along the way.
Expectations vs. Reality
Student feedback uncovered differences between student expectations in one step and actual student experience in the next step.
KdG identified best practices of student preboarding, onboarding and engagement across different programmes.
Project Manager for International Degree Programmes, KdG
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